BetBoom Partners

Another bright star among our projects is the redesign of the BetBoom Partners affiliate program style. One of the most exciting projects in terms of backstory, which we’ll share sometime soon. The result turned out textured, stylish, and vibrant.

The previous style had been with us for over two years, and during that time, we came to understand its shortcomings—what we lacked and what was entirely missing. Among the main points we noted were the color palette, the overly serious tone that didn’t allow us to joke around, and a limited number of techniques for working with photos. Most importantly, the entire design was tied to biker club aesthetics, which isn’t entirely universal. So, we decided to add some pop, color, and grit.

Our graphics now feature a lot of illustrations—funny, lively, aggressive, and cute—but all related to bike culture. This kept the brand authentic.

The foundation of the visual concept was built on a detailed illustrative, humorous style, inspired by Rip'n'Dip. This approach allows us to expand our use of the style while staying true to the core values embedded in the brand. We can be bolder in our statements, humor, presentation, and, most importantly, in the visuals.

Naked women on bikes—top or super top?