A-risca Branding – A Fictional Agency Experience

A-risca was a fictional creative agency developed for an academic course to simulate real-world interactions with clients. The agency followed the same principles as a real one, with each team member fitting into different roles. As the Creative Director and Senior Designer, I was responsible for naming and brand identity development.

Under the motto “Riscar is our role, Arriscar is yours,” A-risca’s brand was designed to visually adapt to each service offered. In Portuguese, “riscar” means drawing lines, which inspired the use of line elements in the logo to play with the double meaning of “riscar” and “arriscar.” Different line styles were used to represent the agency's diverse services.

The project culminated in a final institutional presentation that showcased the agency’s mission and the portfolio developed throughout the semester at the LGP – Linking Great Partners 2022 event.

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