Vecna: Shaping the Future of Robotics

How we helped Vecna command the narrative, define an industry, and launch a digital destination worthy of their innovation.

In December 2021, Vecna Robotics was on fire. With a groundbreaking solution to the unyielding global supply chain chaos, a fresh rebrand, and a robust series-C funding in their pocket, they were primed to dominate the North American market. Yet, their website, a crucial communication tool, was outdated and lagging.

Over eight months, Redstamp seamlessly merged with Vecna's small but mighty marketing team, creating a digital powerhouse designed to magnify deal sizes, attract the right leads, and place Vecna at the forefront of the automation revolution.

HOW DID WE ACHIEVE OUR RESULTS?

Audits revealed that the site’s flat information architecture and monolithic content mix was strangling the user journey at critical junctures.

To remedy these problems, Redstamp pursued a new site strategy: establish a deep information architecture that prioritises user understanding. We would fill that architecture with a rich and balanced content mix to increase the quality and quantity of organic traffic and support user understanding at all stages of the funnel–from awareness to decision.

648%

increase in sessions

89%

increase in conversions From Jan 2023 to Dec 2023

30

positions gained on all target keyword rankings