DMP Branding – For a Motion Designer & Videographer

Diogo Mendes Pinto is a senior motion designer and videographer who transitioned to full-time freelancing and needed a brand that truly captured his personality. The brief focused on crafting a playful yet bold character, just like Diogo.

The brand identity was built using simple, bold shapes inspired by the letters of Diogo's name. One of these letters was transformed into a character, featuring a custom smile as a subtle nod to his creative flair. Each element of the logo was designed to expand and adapt seamlessly across different formats, truly making the brand shine when animated.

This approach balanced a clean, corporate feel with a playful twist, further emphasized by a thoughtfully selected secondary color palette.

Would love to hear your thoughts! 🩷