FitBeat

A Crossfit/Health & Wellness lifestyle brand for champions marching to the beat of their own drum.

Presenting the official concepts and proposals from the discovery round for FitBeat—a local CrossFit and health brand seeking a bold, powerful identity rooted in strength and vitality. Inspired by the rhythm of a heartbeat, these designs capture the intensity of movement, the pulse of performance, and the energy of transformation.

This design was ultimately selected to move forward for finals.