LiftPilot logo and visual

LiftPilot is a tool for marketers to bring their daily work to a new level. The AI-based application allows for the faster creation by generating hyper-personalized landing pages.

The logo design and identity refers to the company name Lift Pilot. Both the logotype and the main illustrative elements took their form from the world of aviation. The colorful elements are a jigsaw puzzle that all come together in the form of an airplane.

Just as individual elements come together to form a whole, Lift Pilot’s software seamlessly integrates components to build a fully personalized site—its design, structure, and a unique landing page tailored to each user.

The plane was handmade, with its pieces cut out and patterns painted. The logo represents a single puzzle piece—specifically, a wing—symbolizing both a key component of the airplane and the simple, upward-lifting form of flight itself.

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