S&K Remodeling – A Modern Digital Transformation

For S&K Remodeling, I designed a sleek, modern website that reflects the fresh, open, and minimalist aesthetic of their home renovations. While I didn’t create their branding, I expanded upon their existing logo and color palette to build a unique, high-end web presence that resonates with their clientele. The redesign features dynamic elements such as scrolling text with the company’s slogan, "Build Home, Build Family, Build S&K" adding movement and reinforcing their brand message in an engaging way.

A great remodeling company deserves a website that reflects its craftsmanship. Here are the top three fixes that transformed S&K Remodeling’s site:

• Outdated Layout → Sleek, Modern Design The old site felt unbalanced and clunky. I restructured it with a clean, organized layout that makes navigation effortless and visually appealing.

• Weak Calls to Action → Clear, Engaging CTAs Visitors weren’t sure where to click next. I added bold, well-placed buttons and engaging messaging to guide them toward scheduling consultations with ease.

• Missed Visual Opportunities → Smart Use of Project Images At the time, they had limited professional images for the homepage (which is one reason why their old website's homepage didn't showcase any). I carefully placed their best-quality photos front and center, while lower-quality images were subtly tinted and paired with CTAs. This not only made their portfolio an interactive part of the site but also kept the overall design polished and cohesive.

Before the redesign

After the redesign

Alternative website redesign

.Disclaimer: This project was created during my time as a Graphic Designer at Metro Nova Creative in Fredericksburg, VA. All work showcased reflects my contributions to the project while employed there. While I both designed and developed this website using WordPress and Elementor, I am no longer responsible for maintaining or updating their current live versions. As a result, any changes made on the live websites after my involvement may not reflect my original design or development work.