webuild Marketing Deck

The Client:

webuild was a dynamic product design agency serving ambitious teams across the globe. As a solutions-focused product studio, they provided strategic product design services for some of the world's fastest-growing product companies. Their impressive portfolio boasted clients such as Yotta, GoSite, ClickUp, Zip (previously Quadpay), Betterleap, and Neon, among others. They have a proven track record of driving substantial growth, having seen companies through a 5x increase in their revenue and 250% growth. webuild’s expertise included product design, marketing design, branding, and design systems.

Challenge:

webuild required a comprehensive marketing strategy that spanned various domains, including email marketing, content creation, website and brand design, paid marketing, and social media. The challenge was to create a cohesive and effective strategy across these diverse channels, keeping in mind the founder's goal of attracting clients seeking product agencies with a strategic focus.

Solution:

Utilizing my expertise and leadership, we implemented a multi-faceted marketing strategy. I took charge of email marketing, managing strategies, and overseeing the full design and setup of Mailchimp templates. I also played an instrumental role in content creation, ghostwriting, website management, and paid marketing initiatives.

Art Direction of Marketing Decks:

In my role as art director, I had the privilege of collaborating with a talented team to create impactful marketing decks that effectively communicated our product visions and service offerings. Together, we focused on developing visually striking presentations that captured the essence of webuild’s innovative approach to product design while resonating with our target audience. By incorporating everyone’s ideas and feedback, we were able to align our storytelling with cohesive branding elements, ensuring that each deck not only articulated our value proposition but also reflected the collective effort of our team. Through a collaborative process of refining typography, color palettes, and imagery, we transformed complex concepts into engaging visuals, making our services both understandable and appealing. This teamwork was instrumental in securing new clients, as the decks showcased our expertise and strategic focus, fostering trust and interest among potential partners.