UPTAL Branding
About UPTAL
Uptal is a cutting edge hiring platform designed to help companies find and hire top talent faster through
AI-powered screening and smart candidate insights. By combining technology with practical assessments, Uptal reduces the burden on HR teams, allowing them to focus only on the most qualified candidates. Candidates complete real-world scenario challenges, and Uptal automatically evaluates their problem-solving skills and decision-making approach. This way, HR teams and hiring managers can easily spot the best-fit candidates streamlining the hiring process and ensuring better hires every time.
The result
After a focused and thoughtful design process, we delivered a fresh brand identity for Uptal , reflecting its innovative approach to hiring. With color psychology in mind, we chose a light green as the primary color symbolizing growth, balance, and trust, all essential qualities in building strong employer-candidate relationships. The overall identity feels clean and modern, with design elements that highlight Uptal’s tech-driven and forward thinking nature.
The new Uptal logo cleverly blends symbols associated with hiring, discovery, and human connection. Depending on how you view it, the logo hints at a raised hand ready to take on new challenges, a search beam focusing on talent, and even a dynamic radar scanning for top candidates a perfect visual representation of Uptal’s mission. The client embraced our vision, and Uptal now stands ready to reshape the future of recruitment.
