Luxury Haircare Landing Page & Social Media Campaign

Spec Work for Rossano Ferretti

A refined digital experience designed for a luxury haircare brand. This landing page and social campaign blend minimal elegance with editorial flair, aimed at evoking the calm, premium feel of a high-end salon.

Muted tones, classic type, and bold imagery create a modern luxury aesthetic across touchpoints.

Created as part of a job application for a brand renowned for its quiet luxury and understated elegance, this project challenged me to translate that identity into a digital experience.

The concept includes:

• A full landing page, tailored for conversion and storytelling

• A set of social media assets designed to support launch and engagement

• A visual direction that is elegant, understated, and product-focused—anchored in soft, neutral tones and clean type, echoing the brand’s refined Italian roots

From muted tones to editorial-style layout and subtle animation, every detail was chosen with intention. It came together quickly using Canva, allowing me to focus on concept over complexity—a reminder that great design isn't about the tool, but the thinking behind it.

Although I didn’t land the role, this remains one of my favorite pieces: a blend of strategy, storytelling, and style.

Landing Page Design

Instagram Social Campaign