Wukang Road IM Life Festival

In the Wukang Road IM Life Festival, I had the honor of leading the visual design work for the cooperation between Jiya Coffee and several other coffee shops and the IM brand, striving to create a unique IM brand atmosphere in the coffee shops and spread its brand culture.

Stepping into Jiya Coffee, the first thing that catches your eye is the elaborately designed IM-themed display area in the store. The display area is based on the iconic simple lines and technological color scheme of IM cars, creating a space full of a sense of future. On the wall, large posters of IM cars are set against the street view of Wukang Road. The integration of modern technology and historical charm vividly showcases the unique charm of the IM brand in urban life.

On the coffee tables, there are small and exquisite IM brand ornaments. These ornaments are not only decorations but also popular props for customers to take pictures and check in. They inadvertently convey the image of the IM brand to every customer. In addition, we have designed exclusive IM coffee cup sleeves. The cup sleeves are printed with the brand logo of IM and concise and powerful promotional slogans. When customers walk on Wukang Road with coffee in hand, they become mobile propagators of the IM brand.

In other cooperative coffee shops, we also cleverly integrate IM elements according to the style characteristics of each store. Some coffee shops use lighting effects to project the brand pattern of IM in the store, creating a mysterious and high-end atmosphere; some set up an IM brand culture wall to display the development history, core technologies and brand concepts of IM, allowing customers to deeply understand the connotation of the IM brand while enjoying coffee.

Through these visual designs, we have successfully combined the IM brand with the comfortable atmosphere of the coffee shops, enabling customers to naturally come into contact with and understand the IM brand culture during the pleasant coffee time, adding a unique touch of technology and fashion color to the Wukang Road IM Life Festival.