Little Pineapple – Visual Identity for a Children’s Party Café

Context: A full visual identity system developed for a small café aimed at hosting children's birthday parties and family events.

Challenge: Create a warm and playful brand language that’s both appealing to kids and reassuringly clean and organized for parents.

This cheerful identity was designed for Little Pineapple, a concept café specializing in private children’s parties and family-friendly food events. The aim was to create a brand image that feels safe, joyful, and instantly recognizable for kids and their parents.

• How it was built

  • Developed a color palette based on soft pastels and muted tropical tones

  • Designed a custom logomark and typographic system — rounded, approachable, yet structured

  • Adapted visuals for both digital and print environments

Tools used: Illustrator, Photoshop

My role & solution

• Maintained a balance between fun and clarity — avoiding visual overload, keeping the tone gentle and consistent

• Delivered scalable assets for all common brand use-cases

The identity established a friendly, recognizable presence for the café — making it visually distinct in a niche where many competitors lean into generic clip-art styling.