Euroleague TV - Android App

EuroLeague TV had an established web application for streaming basketball games, but it lacked a presence on Android TV. The challenge was to design a user-friendly Android TV application that adhered to Android TV design guidelines, offered a seamless streaming experience, and aligned with the intuitive, content-focused interactions of leading platforms like Netflix.

As a Senior Product Designer, I led the project by collaborating with cross-functional teams, including EuroLeague TV’s CEO, a UX researcher, Velotio’s project managers, and the lead designer, to conceptualize and design an Android TV application.