Rebranding | DIGWAY

Here is my first project as a UI/UX Designer!

I got hired by DIGWAY, a French IT Services company to redo their entity, from logo to color and website.

After learning and understanding there needs, I decided to create a competitive analysis to see what elements can we use/not use to stand out from them. Once this step was done, I was able to start on the "fun part" of the project.

Their new website consists of a homepage, 4 pages, each dedicated for a service, a page dedicated to the company, one to contact them as well as one that links to their job listing and finally a page dedicated to their blog. Each pages contains 3d elements created using Spline.

The design is responsible so users won't have trouble accessing the website using their tablet or mobile devices.

For the creation of the new logo, as lot iterations were done, but we ended up using a simple logo that can be used in different ways. The symbols represents the D and the W of the company name in an abstract way.

For the new colors, I decided to use fades of green and different blues, each color representing a services. That color is primilary used on its dedicated page.

When it comes to the font, the Satoshi font was used for its modern look/feel while still being easy to read for every user.

I'm really grateful to have worked with DIGWAY for their new identity and hope that it will help the development of the company in the future!

As always, any feedback is appreciated!

Cheers 👋

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