Aesthetic Design for a Mobile Food Menu App
Objective & Purpose
This was designed to create a seamless and personalized mobile food ordering experience ,connecting users with their favorite local restaurants and cuisine, while prioritizing convenience, quality and community. Our target audiences vary a lot and they include foodies, busy professionals, students, families with children. We deliver people seeking convenience, variety, and quality in their food choices.
Visual Design
Using ample white space, clear typography and intuitive icons, a seamless user experience was created. Primary colors of red and orange were used to stimulate appetite and evoke feelings of comfort and also to draw attention to call to actions. Inter, a clean font was used to ensure readability and consistency and also a clear hierarchy of font sizes were used to distinguish between headings, subheadings and body texts. A consistent icon style was used to maintain visual cohesion.