Social Media Work for BAG Ventures

BAG Ventures LLP is a startup advisory firm specializing in providing comprehensive growth solutions for startups, including fundraising, business scaling, marketing, compliance, and networking.

The firm bridges the gap between startups and key stakeholders, such as mentors, industry experts, and investors, while fostering entrepreneurial success.

Social Media Goals and Approach:

To amplify the online presence of BAG Ventures, particularly on LinkedIn, the primary goal was to attract a larger audience of investors and startups. The strategy, developed collaboratively with Kumkum, the social media manager, focused on establishing thought leadership through informational and engaging content on topics related to startups and investing.

This approach involved three primary content formats: carousels, blogs, and single posts, all supported by a strong and adaptive brand identity.

Design Evolution and Thought Process:

The branding and design process reflected the professional nature of a consultancy firm, emphasizing a clean, modern, and minimalistic aesthetic:

January 2024: Initial branding utilized the Gotham font, white backgrounds with subtle patterns or illustrations, and bold, prominent texts paired with relevant images or illustrations for a polished and professional appearance.

September–November 2024: To introduce variety, the Bebas Neu font was adopted for the first slide of carousels, complemented by cream-colored backgrounds and 3D illustrations, aligning with experimental and innovative design trends.

November 2024–Present: While retaining the cream background and 3D illustrations, the font was updated to Cambria (Bold, Italic, and Regular), bringing a sophisticated and dynamic feel to the designs.

This iterative design process ensured that the content remained visually appealing while aligning with the firm’s professional identity, ultimately strengthening BAG Ventures’ positioning as a key player in the startup ecosystem.