Latvia Drinks - Packaging Design

The Challenge

To design a unified branding strategy that communicates eco-friendliness and natural freshness across diverse drink types while appealing to a young, environmentally conscious audience.

How I solved it

I developed a distinctive wordmark featuring a leaf to emphasize natural qualities, then extended this element into the packaging designs. The logo’s leaf serves as an identifying marker for juices, while complementary leaf and floral patterns evoke a fresh, natural vibe throughout all product lines.

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