Theory of Tea | Vintage Luxury Elegant Natural Feminine Branding
Theory of Tea is a luxury brand for those who enjoy tea as an experience. Each blend is thoughtfully crafted to elevate the mind & body, inspired by the stories and origins behind the leaves. The brand identity emphasizes an appreciation for art, nature, and culture, with an abstract visual aesthetic to encourage restful mediation.
For Theory of Tea, tea time is sacred— a moment to rest your body and let your thoughts wander, guided by a flavor from abroad. Each sachet features a proverb from the tea’s cultural origin, prompting a moment for contemplation inspired by global flavors and perspectives.
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I’m an artist, surfer, solo traveler, outdoor enthusiast, and dedicated brand designer. My studio is passionate about creating authentic and memorable identities for luxury, travel & hospitality, wellness, restaurant, and outdoor brands.
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