Emoticon – Bringing Emotion to Digital Spaces

Emoticon is a social experiment exploring how gestures and movement enhance emotional expression in digital spaces. The branding was carefully crafted to create an engaging and immersive visual identity, using playful typography, expressive hand-inspired elements, and a dynamic color palette to reflect the full spectrum of human emotion.

Beyond aesthetics, the brand identity played a crucial role in drawing people in and encouraging them to engage with the experiment. Flyers and interactive game cards set the stage for participation, making the experience both visually striking and emotionally compelling.

To explore the full project check out my website.

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