Kamay Film Founded by a group of young Afghans committed to tell the stories of their country and the people living in it. In many cases, the films made inside or about Afghanistan, depict the four decades of war in the country and the on-going violence -which is indeed the reality- but this perspective has caused the world to have a warfare view towards Afghanistan.

While Kamay Film, will mainly focus on documentaries covering stories that reflect the efforts put and endeavors made by Afghans in their daily life. Discrimination, minorities, justice, education, women, youth and 'untold stories' of Afghanistan are the topics of interest for Kamay Film.

We collaborated with Kamay Film to create new brand positioning, messaging guidelines, and a comprehensive visual identity system. Our design, blending the raw edge of brutalism with minimalism, achieves versatility and impact. 

The original wordmark letters, embodying simplicity and adaptability, Each letter is meticulously crafted for clarity across various contexts. The italic "m" character, symbolizing art in motion, adds a distinctive touch and differentiates the brand, conveying the fluidity and creativity inherent in film production.

The color palette further enhances the design, reflecting objectivity and professionalism. Robust typography, along with supporting brand elements and compositions, forms the backbone of the visual identity, seamlessly adaptable for both print and digital.

Archive 2020

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