Wildly Awake – Hand-Drawn Coffee Branding & Packaging

Project Description:

Wildly Awake" is a high-impact, bold coffee brand that needed a visually striking identity to match its energetic and fearless personality. I designed a custom illustrated logo, dynamic packaging, storefront branding, and marketing visuals that bring this coffee brand to life.

🔥 What I Designed:

Hand-Drawn Logo Design – A powerful, neon-infused bear illustration representing bold energy.

Illustrated Coffee Packaging – A visually striking design that stands out on store shelves.

Branded Merchandise – Coffee mugs, promotional materials, and cohesive brand visuals.

Storefront Signage & Marketing Content – Large-scale signage, advertising graphics, and in-store branding.

Social Media & Advertising Materials – Eye-catching visuals designed for engagement.

🎨 Style & Approach:

  • 100% Hand-Drawn & Custom – A unique, illustration-driven branding approach.

  • Electric Neon Color Palette – High-contrast, high-energy visuals for maximum impact.

  • Cohesive Brand Storytelling – Designed to work across packaging, merchandise, and digital marketing.

🚀 Why This Matters:

Great branding doesn’t just sell a product—it creates an experience. With "Wildly Awake," I crafted a high-energy visual identity that embodies the brand’s bold, fearless attitude. This project showcases how illustrative branding can amplify a brand’s personality and make it unforgettable.

🚀 Need a coffee brand (or any brand) that demands attention? Let’s create something extraordinary!

Carissa Lee
Illustrative Brand Designer | Packaging Artist

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