Cup of Curiosity – Hand-Drawn Logo & Packaging Redesign

🎨 Cup of Curiosity – Hand-Drawn Logo & Packaging Redesign

Project Description:

"Cup of Curiosity" is a whimsical, storytelling-driven coffee brand that needed a bold, hand-illustrated makeover to reflect its playful and imaginative identity. I designed a custom logo, illustrated packaging, signage, and branded visuals to create an immersive coffee experience that captivates customers from the first sip to the last.

🔥 What I Designed:

Hand-Drawn Logo Redesign – A completely reimagined, intricate logo infused with movement and magic.

Illustrated Packaging Design – A bold and vibrant design featuring surreal, fantasy-inspired artwork.

Signage & Store Branding – Custom-crafted exterior branding to enhance in-store appeal.

Marketing & Social Content – Promotional materials that align with the brand’s unique, artistic identity.

🎨 Style & Approach:

  • 100% Hand-Drawn & Custom – No templates, no AI—just handcrafted illustration.

  • Vivid, Surreal Aesthetic – Inspired by fantasy, curiosity, and storytelling.

  • Cohesive Brand Identity – Designed for packaging, store signage, and digital marketing.

🚀 Why This Matters:

A strong visual identity turns a brand into an experience. With "Cup of Curiosity," I crafted an immersive, artistic world that engages customers and strengthens brand recognition. This project highlights how illustrative branding can transform a coffee brand into a story worth sipping.

🚀 Need a bold, one-of-a-kind brand identity? Let’s create something unforgettable!

Carissa Lee
Illustrative Brand Designer | Packaging Artist

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