Feeling Alive Again Coffee Brand Illustration

🚀 Feeling Alive Again – Hand-Drawn Coffee Branding & Packaging

Project Description:

"Feeling Alive Again" is a bold, high-energy coffee brand that needed a custom, hand-drawn identity to stand out. I designed a vibrant, eye-catching brand experience, incorporating original illustrations, packaging, murals, and signage to create a cohesive and unforgettable aesthetic.

🔥 What I Designed:

Custom Hand-Drawn Illustration – The brand’s signature skeleton guitarist, bringing a unique, artistic identity.

Coffee Packaging Design – High-contrast, neon-infused artwork that makes the product instantly recognizable.

Branded Wall Art & Signage – Large-scale illustrations to enhance the in-store experience.

Counter & Interior Graphics – Custom bar-front design to bring the space to life.

Marketing & Merch Elements – Flexible branding for use across print, digital, and merchandise.

🎨 Style & Approach:

  • 100% Hand-Drawn Artwork – No templates, no AI—just raw, custom creativity.

  • High-Contrast Neon Colors – Creating a bold, eye-catching aesthetic that demands attention.

  • Seamless Brand Integration – Designed to work across packaging, store interiors, and promotional materials.

💡 Why This Matters: Branding isn’t just about a logo—it’s about creating a memorable experience that connects with customers. This project shows how illustration-driven branding can elevate a coffee shop’s visual identity and attract customers through storytelling and unique design.

🚀 Let’s Collaborate! Need custom hand-drawn branding for your business? Let’s create something that stands out, sells, and sticks with people!

Carissa Lee
Illustrative Brand Designer | Packaging Artist

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