Gincu - Skincare E-commerce Platform
Overview
Gincu is a mobile app and e-commerce platform designed to simplify the way you shop for makeup and skincare products. With a focus on personalization, Gincu offers a tailored shopping experience that helps users discover products based on their unique preferences, skin type, and beauty goals. The app features a smooth, user-friendly interface that makes it easy to browse, explore, and purchase beauty products—all from the convenience of your phone.
Challenges
Personalization
Creating a recommendation system that suggests products based on skin type and preferences while keeping it simple.
Mobile Optimization:
Ensuring a smooth, mobile-first design for all screen sizes.
Product Display:
Making product details easy to access while keeping the design clean and engaging.
Checkout Flow:
Streamlining the checkout process to minimize cart abandonment.
Results
Increased Engagement
Users explored more products and spent longer in the app.
Higher Conversions
A smoother checkout process led to more completed purchases.
Positive Feedback
Users loved the app’s clean design and personalized shopping experience.
Seamless Mobile Experience
The app worked flawlessly across all devices, providing a consistent shopping experience.
Mockup
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