👋 Hey Dribbble community!

I’m excited to share the landing page redesign for FitFortune, a personal trainer’s website built to attract and convert more clients through a streamlined and engaging user experience.

Project Overview

The client approached me with concerns about high bounce rates and low conversion rates, struggling to turn website visitors into booked consultations. After a detailed analysis of the page’s structure and content, I identified key issues affecting the user journey and engagement. To address these challenges, I restructured the landing page with a clear focus on usability, strategic content placement, and optimized calls-to-action.

My Approach

🔹 Target Audience Research – I analyzed the trainer’s ideal clients, their goals, and the obstacles preventing them from taking action.

🔹 Page Structure Optimization – The entire layout was redesigned for clarity, ensuring visitors quickly find key information and feel motivated to reach out.

🔹 Strategic CTA Placement – I strategically placed call-to-action buttons throughout the page, leading users toward the primary goal—scheduling a consultation.

🔹 Engaging Interactions & Modern UI – I introduced intuitive micro-interactions, clear service breakdowns, and social proof to build trust and encourage conversions.

The result?

A conversion-focused page that not only provides valuable insights but also makes it effortless for potential clients to take the next step and book a session.

I’m excited to see how this transformation helps FitFortune grow its client base and impact more people on their fitness journey!

Live Website

Check out live version here.

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Fullpage Preview - Desktop & Mobile