Swiss – Art Direction for an AI SaaS Startup

Swiss is an innovative startup specializing in AI-powered SaaS solutions. This project explores a strong and cohesive visual identity, aligned with the values of innovation, precision, and business process optimization.

🔍 Logo & Color Research

The goal was to design a modern and impactful logo, reflecting technology and reliability:

✅ A dynamic and modular symbol, inspired by intelligent processes and algorithmic optimization.

✅ A refined color palette: black and white for elegance and clarity, contrasted by a vibrant orange, symbolizing energy, innovation, and proactive AI.

✅ A minimalist and bold typography, ensuring legibility and modernity across all platforms.

🎨 Interface & Visual Experience

Swiss's visual identity extends into a sleek and high-performing digital interface, designed for a smooth and engaging navigation:

✅ A minimalist and structured design, with a clear visual hierarchy.

✅ Dynamic graphic elements, such as modern illustrations and micro-interactions, reinforcing the brand’s personality.

✅ A cohesive visual universe, from the website to marketing materials, ensuring a consistent and memorable experience.

✅ An optimized user experience, where every element is designed for simplicity and efficiency.

💡 This project reflects my vision of Art Direction, blending graphic research, UI/UX design, and branding to create a strong identity and an impactful digital product.