Hi-Q Roza

Objective

Designing communication and a microsite for a campaign resulting from the collaboration between Hi-Q Roza and the Department of Mental Health during the COVID-19 crisis.

During the COVID-19 situation in Thailand, there was a high level of stress in society. Hi-Q Roza, a brand that produces comfort food products, aimed to help improve mental health for the public. Therefore, Hi-Q Roza collaborated with the Department of Mental Health to create a campaign to provide families with ways to cope with stress and to take care of the mental health of everyone in the family during that period.

Due to the complexity of the campaign's official dataset, SUFFIX initiated the project by thoroughly understanding all the information provided by the Department of Mental Health. They then refined the content to make it easily understandable while ensuring that the communication points were complete. This process included designing various content types, including infographics and long-form content.

After this initial step, the team proceeded to develop and structure all the information into a microsite. The microsite contains content and knowledge about mental health for three family groups: general families, families with members in self-isolation, and families with members infected with COVID-19. This ensures that the information is easily accessible and meets the needs of those seeking information.

Team

Account Executive

Athibordi Kumpacherw

UI/UX Designer

Saran Sudthangtum

Front-End Developer

Pasit Niyomthong

Back-end Developer

Montree Phromthong

Digital Marketer

Jarupong Jarana

For more information, please visit www.suffix.works or contact us at [email protected].