Audi of America Customer Feedback Experience

Audi represents innovation and progress. However, my team and I at VBP Orange discovered that when it came to customer feedback, their often-coached, lengthy, standardized surveys were stale and relatively useless. In order to amend this shortcoming, we created a modern digital tool that ensures customer feedback is easily shared and resoundingly heard.

My contributions included collaborating heavily in initial research and strategy, and iterative UI/UX design for responsive web prototyping of a customer-facing front-end and stakeholder-facing back-end.

View the entire case study: http://www.michaellashford.com/casestudies/audi-of-america-customer-feedback-experience/