Visual identity for PureBrew☕️
Creating a visual identity for PureBrew
Bold and modern brand identity or PureBrew - a responsible coffee roastery focuses on sustainability, ethical sourcing, environmental stewardship, and community impact throughout the coffee production process. It goes beyond just selling great coffee—it's about ensuring that the entire journey from farm to cup aligns with ethical and environmental standards.
Ethical Sourcing: Partnering with smallholder farms in Central America, sourcing organic beans, and paying above fair trade prices to support farmers.
Sustainability Practices: Roasting on energy-efficient machines powered by solar energy, and packaging all beans in compostable, biodegradable bags.
Social Impact: A portion of proceeds goes toward building clean water systems in coffee-growing regions and offering scholarships for children of coffee farmers.
Environmental Impact: Offering a “Green Brew” line where 100% of the coffee is sourced from farms practicing regenerative agriculture.
Customer Engagement: Hosting coffee tastings and sustainability events that promote ethical sourcing and educate consumers on how their purchases impact the environment and communities.