Keystone Safety Services - Brand & Digital Design
🔸 Keystone Safety Services - Brand & Digital Design
Recently completed this comprehensive brand and digital design project for Keystone Safety Services, a company specializing in workplace safety and EHS solutions.
The goal was to create a visual identity that communicates trust and expertise while maintaining a modern, approachable feel. We chose a bold yet professional color palette anchored by deep navy and vibrant coral orange, reflecting both authority and energy.
The mobile-first website design features an intuitive navigation system that helps users quickly find industry-specific solutions. We kept the UI clean and structured to mirror the organized, systematic approach Keystone brings to workplace safety.
The branding extends seamlessly across all touchpoints - from business cards to marketing collateral. The trifold brochure design maintains plenty of whitespace while organizing complex service offerings into easily digestible sections.
Key design elements:
• Geometric logo mark inspired by building blocks of safety
• Clear typography hierarchy using modern sans-serif fonts
• Strategic use of white space to improve readability
• Responsive layouts optimized for all devices
• Cohesive visual system across print and digital