Solarisca — Branding for a Food Tour Agency 🍋

Solarisca offers immersive food tours through Portugal’s coastal villages, bringing travelers closer to local traditions, flavors, craftsmanship, and heritage. The client had three main requests:

— Create a branding system that feels warm, authentic, and easily adaptable for merchandise.

— Develop a typography solution that is intuitive for social media and website use.

— Move away from the overused blue-and-white color scheme often associated with Portugal.

🍋 The new brand identity is built around symbols that encapsulate the region’s culture 🍋

A handcrafted visual system features an illustrative logo and graphic elements inspired by traditional Portuguese pottery and regional products, ensuring a warm, earthy aesthetic that aligns with Solarisca’s values. The branding system is designed for seamless application across merchandise and social media, ensuring a cohesive and recognizable identity.

Thanks to the client’s openness to my guidance and design expertise, we successfully strengthened the brand’s authentic and inviting personality.

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