Ketchup a Digital Menu Service - Landing Page Design.
Intro
Designing a seamless and modern landing page for Ketchup Menu, a digital menu platform that empowers restaurants, cafés, and hotels with interactive QR-based menus. The goal was to create a visually engaging and conversion-driven experience while maintaining a minimalist, professional, and user-friendly layout.
UX Strategy & Thought Process
Clear Value Proposition
A strong hero section with a bold headline that immediately communicates the platform’s key benefit—creating a digital menu quickly and efficiently. Supporting subtext reinforces the ease of setup and real-time updates.
Streamlined User Journey
The landing page follows a natural flow, guiding users from understanding the product to exploring its features and ultimately taking action. The "How It Works" section simplifies the onboarding process, reducing any hesitation for potential users.
Visual Storytelling
Large, high-quality visuals and interactive elements showcase the menu’s functionality, demonstrating its benefits rather than just listing features. This approach makes the product feel more tangible and engaging.
Conversion-Focused CTAs
Strategically placed call-to-action buttons ensure users are encouraged to take the next step, whether it’s contacting support, exploring pricing, or setting up their menu. The contrast in button colors makes them stand out without disrupting the clean design.
Accessibility and Multilingual Support
Recognizing that restaurant owners cater to diverse audiences, the page highlights the ability to create menus in multiple languages, making the platform more inclusive and globally appealing.
Design Approach
Minimalist Aesthetic
A clean, modern layout with subtle gradients and light borders creates a polished and professional look. The use of white space ensures that content remains readable and well-structured.
Soft Color Accents
A neutral color palette with red highlights aligns with the brand while maintaining an elegant feel. The soft accents help guide the user’s attention without overwhelming the design.
Visual Hierarchy
Typography and spacing are carefully structured to create a clear reading experience. Bold headlines, balanced text sizes, and aligned sections ensure smooth content flow.
Engaging Product Showcase
The page includes interactive previews of digital menus, reinforcing the product’s usability. Menu customization options, event promotions, and multilingual capabilities are visually demonstrated to highlight their impact.
Full Landing Page Design
Conclusion
The Ketchup Menu landing page successfully blends usability, aesthetics, and conversion-focused design to provide a seamless experience for restaurant owners. By balancing visual appeal with clarity, the design ensures that potential users quickly grasp the benefits and feel confident in adopting the platform.
