Abstract S logo concept

Hey everyone! Here’s an unused concept I designed for Spritz, inspired by the fluidity and movement of liquid forms. The idea was to create a shape that feels dynamic and energetic—capturing the essence of “spritz” through these flowing, organic connections.

I explored bold, rounded shapes to convey a sense of motion and harmony, complemented by a vibrant color palette that pops off the screen (or merch!). Although it wasn’t the final direction for the client, I’m still excited to share this abstract take on a liquify concept.

Would love to hear what you think! Drop your thoughts in the comments.