Ocutrx Logo Design

Introducing logo proposal for Ocutrx, a company pioneering advancements in augmented reality (AR), extended reality (XR), and 3D visualization technologies.

What is Ocutrx?

Ocutrx is dedicated to innovating how we visualize our world by developing cutting-edge AR/XR and 3D technologies. Their products serve a diverse range of sectors, including medical, military, consumer, and enterprise applications. Notably, Ocutrx has developed the OcuLenz AR/XR headset, designed to assist patients with advanced macular degeneration, as well as tools for gamers, developers, surgeons, and military personnel.

Our approach to branding

In crafting the primary logo symbol for Ocutrx, we aimed to encapsulate the essence of their mission. The design features an abstract representation of an eye, symbolizing vision and insight. Instead of a traditional human iris, we've incorporated a rotated square to convey a digital and technological focus. This interplay of shapes signifies depth, curiosity, and the multifaceted perspectives that Ocutrx brings to the AR/XR industry.

Scope of work: logo design, branding, marketing assets

Stay tuned for more insights and designs coming soon!