A strong brand doesn’t even need a wordmark

When it comes to a productivity tool, the range of its digital brand applications is as diverse as the devices it's displayed on. That is why we designed the logo and color palette to spark visual impact, even on the smallest smartwatches. Integrated into the interface’s azure hues on phones and larger screens, the Midnight Purple components reinforce the brand identity, anchored primarily by the symbol, which retains its striking presence across social media profiles.

But we didn’t overlook analog assets, available in equally diverse sizes. The symbol blends optimally with futuristic imagery on billboards with dark backgrounds and looks sleekest in the distinct Midnight Blue on a hoodie. For stationery, we maximized brand recognition by creating a pattern with the symbol’s waveform that harmoniously complements the wordmark.

Branding is, first and foremost, about recognition and association. We established the necessary guidelines for Meeting Assistant to achieve that in any size and format. Its personality stands as unique, innovative, and high-tech, just like the company's core values. And that is the ultimate goal we aim for—that the audience knows it’s Meeting Assistant without even reading it.

Stay tuned for more updates!