An Innovative New Product to Support Business

BNL BNP Paribas turned to Dynamo to develop a new product that would unify the storytelling approach of bankers, simplifying the presentation of the Private Banking and Wealth Management offering.

Through strategic research, we identified the needs of bankers, guiding the design of My Guide. This new product provides a flexible, engaging, and streamlined sales experience, leveraging existing materials while dynamically generating new ones to support advisory services.