Night Owl Cannabis Branding & Packaging

"Night Owl Cannabis breeds high energy sativa strains engineered to power your mind and stimulate your senses. We’re dedicated to serving those who seek more. To the ones standing at the forefront of what’s yet to exist. Whether it’s fueling your next project, or sponsoring the night out, Night owl works to level up your endeavors, no matter what they may be.”

Night Owl comes with packaging designs for both Flower jars as well as Pre-roll slide boxes. Both pieces can be easily tweaked to fit any size jar or Pre-roll receptacle. The visual identity aims to combine some vintage design elements and fonts with some hyper modern, ultra wide typography, creating something that feels entirely new.

The logo breaks down for smaller applications nicely, promoting the monogram, and using some of the surrounding elements from the primary mark in order to effectively connect with the rest of the brands look and feel. The brand also has a variety of graphics and illustrations creating a super flexible kit of parts making it easy to maintain brand recognition across any application.