Edify

Edify was a customer experience SaaS tech startup dedicated to helping companies save time and improve efficiency with easy-to-build CX workflows. With a mission to simplify and enhance interactions for businesses, Edify’s solutions empowered teams to focus on what matters most: delivering exceptional service. In 2023, Edify set out to refresh its brand and elevate its presence across multiple platforms.

The approach

The brand refresh began with a complete overhaul of Edify’s visual identity. Pastel tones gave way to a bold, vibrant color palette that injected energy and personality into the brand. Engaging typography was introduced, reflecting Edify’s witty, tongue-in-cheek attitude. Custom illustrations and photography embraced the new secondary palette, adding depth and consistency across all touchpoints. These updates worked together to create a cohesive, lively aesthetic that stood out in a competitive tech landscape.