[LOGO DESIGN] SAY CHEESE

Come to Say Cheese, let “say cheese”

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Logo | Branding | Brand Identity

Field: F&B

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Say Cheese - a coffee brand born with the goal of bringing a relaxing space and the most positive taste experience. The name “Say Cheese” is inspired by a popular saying every time we take a photo with the wish that everyone has a big smile and this is also the mission of the brand.

With such a spirit, the design requirement is to be creative but minimalist, suitable for the taste of young people and present the brand name in the most fun way.

To realize this goal, our creative team decided to take the brand name as the central element of the design. The rounded, sans-serif font is used to create a youthful, liberal feeling. The letter “y” is stylized and the letters in the word “Cheese” are arranged in alternating heights to create a fun and somewhat playful feel for the brand. Finally, we used the image of a piece of cheese to create the letter “C”, which both represents the meaning of the word “cheese” and evokes a cute, friendly smiley face.

Designed by Kaiza

Copyright © Kaiza. All Right Reserved

Contact us:

KAIZA CO.,LTD

• P: 0889 996 399

• E: [email protected]

• W: www.kaiza.vn

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