Svatma Yoga

Svatma Yoga is my favorite branding projects that I have worked on. The logo follows a minimal route. The colors used represent the golden warmth of the soul tree. The brand Svatma stands for simplicity, de-clutter and letting go of everything that we don't need, possessing only as much as necessary i.e., 'Aparigraha'. The logo also stands for individuality and uniqueness which Svatma brings out in a person. My role was to create a clean, minimal yet eye-catchy logo and branding that included website design and handling, visiting cards, envelopes, social media posters, prints etc.