ZAK

Optimization Without Losing Creativity: An International Project for a Construction Forum

In this project, we aimed to balance creativity and efficiency. Tasked with designing a digital presence for an international construction forum, we explored multiple concepts before choosing a flat design with building silhouettes, enhanced by animation to reflect the event’s scale and dynamism.

This was also one of the first projects where we actively utilized ready-made solutions for specific blocks, optimizing the process without compromising quality.

Smart optimization doesn’t limit creativity—it refines it, making design more precise and functional.