Ricardo Zea, Sr. Web/Product Designer logo

Rationale

Personal logo used for my brand system.

The heptagon (7 sides) represents the seven letters in my name. The star in the center represents all my skills as a designer. The Z is my motif inspired by my last name, I've used the Z since I've been in school.

This logo uses Roboto Flex, a more “laid back” typeface judging by the letter forms compared to Lato (bottom logo). Plus, it's a variable font, which provides a considerable technical advantage to traditional static fonts.

Typeface change

The logo below uses Lato. I chose this typeface because it's very versatile, with many styles. However, it's a static font, so I decided to change it to Roboto Flex. That's the logo above.

Ricardo Zea
Sr. Web/Product Designer

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