Distinction Website

The Distinction website is the grand finale in a 14-month-long rebrand. 

Our work started with a Brand Audit that revealed that the brand aesthetic didn’t match the brand personality. That’s no longer the case. We’ve communicated Distinction’s values in the following ways:

Relevancy: Statistics, testimonials, speaking tips  

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Clarity: Straight-forward text and simple call-to-actions

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Authenticity: 100% commissioned photography

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Humanity: Hand-rendered elements (lines, arrows, script)

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Honesty: Checklists, summaries, outcomes

Development by beknown.nyc