Travel app branding & visual identity

My main goal with designing the identity for the HERE travel app was to have it be light and friendly and easy to look at without distracting the users from what they've come to see.

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Typography is simple and to the point. Not too many styles and calming.

The button styles are simple and work with different components and background colors.

The photography style is conceptual, natural, colorful, has depth and looks professional but casual.