Poesial – Brand Identity & Visual Direction
For the Poesial project, I developed the logo and overall visual identity, ensuring a distinctive and cohesive brand presence. The design was crafted to reflect the brand’s essence—elegant, modern, and memorable. Through thoughtful typography, color selection, and visual elements, I established a strong foundation that defines Poesial’s unique character.
"I've been working with Helena for over a year, over both large and small projects. Helena has an amazing artistic eye, but beyond that, she really listens to her client's needs. Every piece of work she's done for us has been on point. She is also very reliable, has excellent communication and interpersonal skills, and someone we know we can count on. If you're looking for an excellent designer who is easy to work with and always delivers on time, she is it. I look forward to working more with Helena in future."
Ling Xin Sia
Co-Founder, Poesial
Let's work together!