Shaping Poly’s Brand Identity

Enter your text here...At Poly, I played a key role in implementing the new brand system, ensuring a seamless integration with existing visual frameworks. As the company transitioned from Plantronics and Polycom to the newly unified Poly brand, I worked strategically to evolve legacy design elements while maintaining brand recognition and consistency. Collaborating closely with marketing, product, and design teams, I refined templates, marketing collateral, and event visuals to align with the new identity while preserving successful elements from the past. By developing scalable design guidelines, I helped create a cohesive visual language that reinforced Poly’s brand presence across digital, print, and event touchpoints, ensuring a smooth transition that resonated with both existing and new audiences.