Harvest Landscape

Harvest Landscaping is an Orange County, CA-based commercial and private landscaping solutions business. They pride themselves on providing a clean, modern approach to the landscaping industry and wanted their brand to reflect these values. Working as part of a creative team, I helped Harvest Landscape refresh their brand identity, revamp their mobile website experience, and update the look of their work vans.

I led the effort to refresh Harvest Landscaping's brand guidelines, focusing on cleaning up the logo lockup for a modern look while respecting existing branding. The introduction of a new typeface injected fresh energy, and a carefully curated photography style captured their contemporary approach. The result is a comprehensive guide that sets clear guidelines for consistent and impactful brand usage across all surfaces.

Designing the entire mobile website for Harvest Landscape, I faced the challenge of conveying extensive information in a limited space while staying true to the recently refreshed brand guidelines. The result is an efficient and visually consistent mobile experience, aligning seamlessly with Harvest Landscape's modern aesthetic.

Considering the practicality of the vans and the longevity of the design under the sun, I carefully translated established brand elements to suit this distinctive medium. With the client's emphasis on the vans serving as moving advertisements, I opted for a bold and eye-catching design that prominently featured their contact information. This approach not only ensures visibility but also aligns seamlessly with the brand's modern aesthetic, making Harvest Landscape's work vans distinctive and memorable on the road.