Brand identity and packaging design for NOVA - a mocktail brand.

NOVA is a a mocktail brand from the country side of Piemonte, Italy. Founded in 2024, it is making non alcoholic drinks exciting and fun. With inspiration from Italy’s excellent heritage of wine culture, NOVA offers crisp mocktails using 100% natural ingredients with notes of selected fruits, complemented by sparkling tonic water and a subtle essence of citrus.

The NOVA brand reinterprets Italian sophistication in a modern style. The primary logo combines resemblance of natural ingredients, emphasizing its uniqueness and relevance.

The color palette enhances the brand’s character, adding energy and making the look vibrant and well connected with the people. The combination of typography and colors gives the project style and versatility.