New Balance Artwork

✏️ New work!

One of the challenges I face when collaborating with large brands is incorporating their logo into the artwork.The logos are often protected by legal teams to make sure it isn’t changed and meets all the legal requirements. This is to preserve the integrity of the brand!

🦄 For brands that value storytelling, the illustration also needs to capture brand voice and resonate with consumers.

⚡️ So we need to find ideas that align with the brand but are also fun, interesting and commercially viable!

👀 Explroing ways to do this is one of my favourite parts of the creative process!Some logos are harder to do this with than others! They come in all sorts of shapes and sizes!

Always up for the challenge 👍🏼