Cognia - Logo, Label & Box Packaging, Social Media Banner Design
Cognia - Logo, Label & Box Packaging, Social Media Banner Design
Our objective for Cognia Neurohackers' L-Tyrosine supplement was to create a brand identity that resonated with driven individuals seeking to optimize their cognitive performance. We wanted to convey the power of "neurohacking" through a design that was both modern and scientifically credible.
Branding: The Cognia Neurohackers brand was built around a strong "C" logo with a subtle circuitry pattern, symbolizing the intersection of technology and cognitive enhancement. This visual language is consistently applied across all product packaging and marketing materials.
Packaging Design: The L-Tyrosine bottle design is bold and impactful, featuring a striking black bottle with a contrasting red cap. The label clearly communicates the key benefits ("focus & alertness") and highlights the potent formulation (1000mg L-Tyrosine & 100µg Iodine).
Messaging: We crafted concise and compelling messaging that speaks directly to the target audience. Phrases like "Dopamine Essentials" and "Unleash Your Focus" emphasize the product's key benefits and create a sense of empowerment.
Design Elements:
Typography: A clean, modern typeface was chosen to convey a sense of scientific precision and clarity.
Color Palette: The combination of black and red creates a visually arresting design, symbolizing energy, focus, and transformation.
Lifestyle Integration: We incorporated lifestyle imagery that reflects the target audience's aspirations and daily routines, showcasing how the product can seamlessly integrate into their lives.
Informative Icons: We developed a set of icons representing the key cognitive benefits, providing a quick and easy way for consumers to understand the product's potential.
